Malaysia Productivity Corporation (MPC) aimed to raise awareness and gather sign-ups to their Unified Public Consultation (UPC) platform through their campaign #MyVoiceMyChange. The writer’s task was to provide copywriting for visual designs, collaterals, and captions for their Instagram posts. Samples:
In 2017, I became UNICEF Malaysia’s Twitter content manager during their #SayaSayangSaya nationwide tour (a follow-up to the Malaysian chapter of the global UNICEF campaign #ReplyForAll) against child grooming. The campaign is a collaboration between UNICEF Malaysia, Digi, and WOMEN:girls. This initiative led to the cabinet approval of the Child Sexual Crimes Bill 2017.