Sarawak Tourism Board

Branded articles for Sarawak Tourism Board which are designed to promote interesting destinations and experiences that one can do while in Borneo. These articles are being promoted to a worldwide audience through a targeted native advertising campaign.


Bizarre wildlife found in the jungles of exotic Borneo

Ask any Malaysian what is the first thing that comes to mind when they think of Sarawak and we bet most of them would give you the same answer: Magnificent mountains, wildlife, age-old rainforests, beautiful beaches and colossal caves.

This natural landscape allows for extraordinary biodiversity to exist while nurturing some of the world’s best-kept secrets… Or should we say, creatures? Most people have heard stories about the ubiquitous Hornbill that’s emblemetic to Sarawak but what’s out there that maybe you haven’t heard about?

Read on and learn about some of the most exotic and adorable, (OK sometimes!) animals that call our beautiful jungle home. We’ll even tell you where you can find them so you can play your own fun game of “Where’s Waldo?” Malaysian Wildlife edition! Believe us, there is #MoreSarawak than you know!


Beautiful Birds Of The Blue Bornean Skies

The jungles of Borneo are a world like no other. Alive with a smorgasbord of magical wildflowers, exotic, wide-eyed creatures and a cacophony of noise. But what goes on above the dense, magical jungle that keeps our world alive? On a typical day, the skies over Borneo feature a breathtaking array of vibrant colours. Our beautiful birds feature remarkably vivid plumage that paint a delightful canvas against the baby blue tropical backdrop.

Surprisingly, while many people are aware of Sarawak’s diverse ecosystem, not many know we are also home to an array of stunning birds.

So whether you’re an avid birder or just love the site of magnificent creatures swooping effortlessly across the jungle canopy, when you come to Sarawak, don’t forget to look up!

To make it easier, we’ve created a compilation of some of the birds you can expect to see on your next visit. Oh and one other thing, just remember the best time to see these birds is at first light and for an hour or so afterwards.


Medicinal plants you can try in Sarawak!

Sarawakians and the jungles of Borneo have lived in harmony for centuries. And one way we stay healthy is by incorporating the medicinal plants found around us into our diets or using them as a cure when we are sick or injured.

We’ve come to deeply respect and appreciate the delicate ecosystem of the jungle and all that live inside it. We believe that by taking care of nature, nature will take care of us!

These medicinal plants hold valuable healing attributes. They’ve been utilised for centuries by our people to keep them in good health and provide relief to a myriad of ailments. Now, these plants are making their way into alternative medicine.

Sarawakian concoctions of traditional medicine are used to treat skin diseases, fevers, headaches and even detox after childbirth.

So while you may recognise many of these plants and even eat them or use them for cooking, you’ll probably be surprised to know they have excellent healing benefits. Allow us to open your eyes to Sarawak’s world of medicinal plants! Who knows, the information you learn might be useful to you too one day. *wink*


Did you know this legendary layer cake from Borneo was featured on Great British Bake Off?

Layer upon colourful layer of summery flavours that really do melt in your mouth. A concoction of charming tastes to titillate your tastebuds. On the northwest of Borneo lies Sarawak, where the mouthwatering Kek Lapis Sarawak (Sarawak (layer cake) comes from!

Most Malaysians have heard of and tried Kek Lapis Sarawak but outside of Malaysia it only has a small, loyal following of people introduced to it by expat Sarawakians.

But that’s about to change after it was featured on the hugely popular Great British Bake Off, a UK TV show that regularly attracts more than 8 million viewers per episode! Judges rated it “one of the most difficult” creations ever!


Which of these tribal festivals will you be a part of in 2020?

Many of Sarawak’s indigenous communities have called the state home for thousands of years. All these communities contribute to Sarawak’s unique culture and colour.

With so many different communities, it is no surprise then that the state is home to a wide variety of cultural festivals. These festivals ensure the remembrance of their cultures and heritage stays alive amidst the relentless onset of modernisation. While Sarawakians generally welcome everyone to join in their festivities with open arms, there are certain traditional festivals which require an invitation because of its prestige within the particular community.

Here is a list of some of the prominent cultural festivals that Sarawak’s indigenous communities celebrate, two of which are open to anyone, wherever in the world you may come from!


The Beautiful Music of The Borneo Rainforest

The music of the Borneo rainforest is recreated using a combination of different instruments. The deep, hypnotic drumming of the beduk (long drum) represents the density of the jungle. While the whistles from the selingut (nose flute) and the chimes of the jatong utang (wooden xylophone) create a cacophony of birdsongs so common on a glorious morning.

Listen a little closer, you might even hear the strumming of a sape (Bornean boat lute), Sarawak’s most famous instrument, alongside melodies being sung in a beautiful local language.

Sarawak has a reputation for her colourful diversity and eccentric wildlife, but what do we know about her music and beautiful songs?

Commercial festivals such as the Rainforest World Music Festival are slowly taking Sarawak’s music to a wider audience by attracting thousands of international visitors every year. With the festival coming in July 2020, we thought it would be a good time to learn more about the traditional music of Sarawak.

We were lucky enough to get two icons of Sarawakian music to share with us their knowledge and insights.


Do you know what makes tribal Borneo women beautiful?

When people talk about beauty, what comes to mind? Generally, its fair skin, long legs, silky hair, and pointed noses. Western media has done a lot to influence what we think is beautiful. Yet if we look past this bias, we find that not everyone has the same beauty ideals.

In Sarawak indigenous beauty is far different from the Eurocentric beauty standards. What makes an indigenous Sarawakian woman beautiful may be seen as ‘savage’ by many today because of our heavily Westernised interpretation of beauty. However, once upon a time, these beauty marks were highly sought after in their own communities. They are still appreciated today, despite the fact that many indigenous women no longer adhere to them.

Many of these beauty marks will sadly fade in time as modern-day life dictates a more practical approach. Before that happens, we’ve put together a list to remind us that beauty always lies in the eyes of the beholder.

So, in conjunction with International Women’s Day, we’re taking the opportunity to share with the world the unique beauty marks of Sarawak’s indigenous women.